Google has been the favorite of users for a very long time, and they keep improving the search experience. However, there have been billions of attempts from marketers across the globe to turn things in their favor. No, we aren’t talking about blackhat SEO practices but rather about a more concerning problem that users face. Users often complain about finding a list of blogs and articles in search results that sometimes hinders their actual search.
A good and most obvious way is to search by adding “near me” along with whatever you search for, but it might create a bigger problem. This writing addresses how using search phrases like “custom software development near me Austin” misguides you. Let’s discuss the science behind the keywords, how to think ahead of marketers, and a few alternatives to refine search.
The Science Behind the Keywords
Google has always been quite helpful to its users and even marketers in terms of how the search really works. Unfortunately, the long documents and videos on Google Search Central get fewer views and understanding. So, let’s explore how the keywords help us find what we are seeking.
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Keyword Types
There are four main keyword categories as per intent: informational, navigational, commercial, and transactional. Usually, marketers use this categorization to find prospects and bring them over to their websites through blogs and web pages. It is essential to use the right words when searching for a potential outsourcing partner.
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User Intent
Intent is another crucial metric when using search engines to search for an agency. More often, we use keywords that have a blurry intent or confusing meaning, which get undesirable results. Google uses search intent to index websites and queue them into lists when a user types specific queries. Users must also have an understanding of this domain to get desirable results.
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Internet Scanning
The internet is a very deep ocean where every kind of fish resides, some that we eat and some that can eat us. Spamming and keyword blackhat keyword hunting are too common, leading us to the darkest pits where security compromises occur. Use spamming score add-ons on browsers to differentiate websites on reliability and save yourself from such issues.
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Relevant & Helpful Content
Google guidelines provide us with their basic mechanisms to find relevant and helpful content. We must share our feedback and experience with the search engine if any specific search leads us to a spammy or irrelevant link. It might not help us on the spot, but it will surely help them to improve their results and penalize spamming websites.
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Authority & Experience of Creator
Another metric that it uses to identify the best content is the authority and experience of the publisher. Authority refers to the level of expertise they have in their domain, while experience means they have a sufficient background. What it means for us is that if we find wrong statistics or misleading content, we must report it to refine the search process for fellow users.
Thinking Ahead of Marketers
Marketers have a bad habit of exaggerating facts and boosting client expectations by affirming their expert capabilities. Following are the tips that encourage you to think ahead of marketers and find desirable results within a few seconds.
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Think Like a Pro
You must first think like a pro marketer, emphasizing what keywords they can use to lure users to their pages. The thinking process must begin with the assessment to avoid all the transactional keywords. The aim here is to collect as much information about potential partners as possible. It will lead your results towards a more meaningful side without much effort.
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Always Ask for References
Asking for references from firms within your industry or social circles will allow you to gain more accurate feedback. If an agency understands your market, industry, and audience on a deeper level, it is more capable of providing a functional solution. Remember that it isn’t about finding the best agency but the one that works best for you.
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Due Diligence of Portfolio
You must carry out a thorough due diligence process on an agency’s portfolio. What they made, when they made, and how well they made solutions will determine their level of expertise. You must ask their past clients about their collaboration style, response mechanism, and after-sales support. It will give you a good idea about how well they drive results to attain business goals.
Alternatives to Refine Search
From our decades-long experience in marketing, we are able to provide some useful tips as to how to surpass marketers. The following are some alternative terms to refine your searches.
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Search Specific Expertise
Instead of searching for software development, which is a generic term, use specific words and terms. For instance, you might use accounting, task automation, ERP, Blockchain development, iOS app development, and others. It will lead you toward agencies with that specific expertise and experience rather than a list of agency names.
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Use Quotation Marks (“”)
Quotation marks are a great tool when using the Google search engine as they specify the key terms to find. If we rewrite our query as ‘“accounting software” development,’ it will generate more relevant and accurate results. They guide search engines to include some specific phrases in the search, ensuring a precise listing of available options.
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Use Long Tail Keywords
This one is classic. Long-tail keywords are more explanatory and drive better results than short-tail keywords. These are longer phrases containing more words and include the specific services, locations, and prime qualities of agencies. For example, the ‘best custom transportation software development services in Austin’ is more likely to provide better results.
Conclusion
We at Unique Software Development believe in fully transparent, highly ethical, and responsible marketing. In addition, we go that extra mile to support the development community as well as users without any bias. The science behind the keywords will enable you to think ahead of the marketers to find what you truly seek. Likewise, the alternatives to refine search will lead you to more credible and trustworthy partners for software development. We can catch up with you anytime if using the search phrase “custom software development near me Austin” did go wrong.
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